Prime TV, New Zealand Strategies for Customer Attention

Prime TV, New Zealand Strategies for Customer Attention introduction to media studies PART 1 Introduction Prime TV is one of the oldest news channels in New Zealand that has managed to gain a large customer share in the market. A lot of people get information and entertainment from this channels and the most important fact is that it has become so popular that today it is the â€Å"word of mouth† in the whole world. The following paper explains the strategies used by Prime to grab and retain customer attention. Question 1: The introductory title, music, graphics and images of the news are all designed in such a way that they tend to grasp the attention of the users. A strategy used by Prime to do this is to portray real pictures or real life experiences of people. This means that Prime is always interested in hearing from people what they saw or what they felt about a particular instance and then portraying the same thing to other users. Similarly, with regards to the graphics and visionary effects created by Prime, it is clearly visible that they are distinctive and attracting so that they can convince people to watch them. This holds true for all sorts of dramas, news, reality shows and other sport related programs. The example shows the use of distinctive graphics, catchy colors and striking illustration to grab viewer’s attention. Question 2: The number, appearance and style of the presenters are also designed in a unique way. Apart from the graphical and visual effects of news, Prime has also focused on the efficient way in which the presenters deliver those news to the users. The style, appearance and number of the presenters portraying the news have been designed in such a way that could give more authenticity, credibility and reliability to the news. This makes Prime more prominent than other similar channels in the same capacity. The major presenters are Eric Young, Alistair Wilkinson and Charlotte Bellis. All of them are from highly professional journalism backgrounds and then expression, their style of speaking, their postures, their gestures and their tone are all good enough to convince people to watch the news. Thus, it can be said that the strength of Prime is multidimensional. On the one hand, the news are designed in a perfect way to capture attention and on the other hand, the presenters have an excellent tone and expression. Both of these factors collectively add to the success of Prime and maintain its strong position among other competitor TV channels. Question 3: The language, vocabulary and general discourse used to describe various news events is highly distinguishable and unique. The headlines of the news are written in such a way that they grab reader’s attention instead of describing a general abstract which is already known to the public. This can be illustrated by using an example of news from TV3: â€Å"Silent Leadership channel coming up† This news creates some sort of curiosity and suspense among the readers and convinces them to click on and read the actual news. In the original description, TV 3 has used highly professional vocabulary and expression to portray what is expected to be the future of leadership. For example: the author of the news says that the aim is to change the present attitudes towards those people who are hearing impaired. After describing why it needs to be done, the news promoted a general discourse in such a way that by the end of this news description, the reader is convinced to change his mind towards charity. This means that the TV 3 or Prime news are designed in such a way that they become different and catchy in the beginning and descriptive and convincing in the end. Question 4: Sometimes, the viewers agree to the assumptions made by the news programs and thus, it can be said that these news programs are quite convincing for the people. An important factor that is used to convince people is appeals. There can be appeals to logic, appeals to character, and appeals to reasoning, emotions and so on and so forth. The examples of Prime show that in news related to sports and entertainment, usually the appeal to characters is used. This is done by giving description about some famous sportsman, some celebrity and so on. In the example related to leadership described in the above question, emotional appeal has been used by the news makers. The news describes that hearing loss is becoming quite common in New Zealand particularly in workplaces. The description of news tells about preventive measures to control this hearing loss by describing what would happen if precautionary measures are not taken. Thus, we can say that hearing is important for every person and hearing loss is a big disease and problem. Therefore; this news has targeted at people through using an emotional appeal which means that Prime and TV 3 are using appeals as a strong tool to convince people in certain direction. Thus, the above analysis indicates how Prime has maintained its strong position by gaining attention from a large number of customers in the market. Part 2 Campbell live is a New Zealand current affairs TV program which involves series of 30 minutes each. These short news programs are shown at 7p.m from Monday to Friday and their host is John Campbell. These documentaries follow a typical pattern or sequence of stories and discussions that are shown to the people. The prominent feature is that the host as well as other presenters make use of their efficient personal style and tone to make this show a great success. Some of the major presenters are Auckland, Jendy Harper, Dan Parker, Rebecca Wright and so on. Firstly, the topics selected for this show are different and attractive for the customers. After this, these topics are discussed and explored in such a way that they could provide maximum information and critical analysis to the people. The host himself adds to the credibility of the show. His style, tone and expression are such that he grabs attention of his viewers through discussion. His basic quality is that he promotes a healthy discussion and discourse among the competitors involved. Interaction is the best way to encourage discussion among the people. Thus, it can be said that by promoting interaction, John Campbell has made his program very popular and attractive for his viewers. Another important aspect is the structure of 30 minute program. From beginning to end, the whole program is designed in such a way that there exists a proper flow of information in the discussion. This structure is efficient in a single program as well as in the whole series from Monday to Friday 7 p.m. The Campbell Live consists of national as well international news. From a diverse range of topics for example: recorded stories, interviews, news material, events and happenings, current affairs and so on. Thus, it can be said that all of these factors collectively contribute towards the success of the program. This impact can be proved by exploring the following example: What does the future hold for legal highs? This show was displayed on the Campbell series of 28th April, 2014 which explains the impact of synthetic cannabis on the lives of people. This case study shows that the host as well as the presenters focused on communities and people throughout the country. The discussion showed that Campbell had travelled across the country to illustrate the examples he described in his show. The other presenters also gave their viewpoints on the subject in a proper sequence. Thus, it can be said that the narrative of this cases study was structured in a highly interactional way. This was not a one sided story rather an effort had been made to describe both sides of the story. It explains the impact on community as well as their reaction. Conclusion Thus, the above mentioned analysis indicates that Prime TV and News 3 have been highly focused in terms of their structure, style and portrayal of news. The use of strategies have been deployed according to the need and type of the news being described. Moreover, by using the case study example from Campbell Live, the paper also showed the role of presenters in the delivery of these news programs. Hence, it can be concluded that the way news is structured can play an important part in shaping the opinions and views of the people and society at large.

The Zigzag Way portrays the character

Colette Rossants memoir, Apricots on the Nile, portrays the authors mother in a negative light, as a selfish woman concerned only about her own needs. Anita Desai’s novel, The Zigzag Way, portrays the character of Dona Vera in a similar way, as a selfish older woman who is full of herself and does not treat her servants or assistants with much consideration.Analyze the ways both of these texts, one fiction and one an autobiography, portray European women who came of age right before the second world war as self-centered tyrants. Which women serve as contrasts to the mother and Dona Vera in each narrative? I just need a good intro paragraph for this topic. Can you underline the thesis statement? Also, I do not need any other references, other than the 2 books: Apricots on the Nile, and The Zigzag Way.Colette Rossant’s French mother in her autobiography and Dona Vera in Zig Zag way of Anita Desai’s fiction are of European by origin and belong to the World War II ge neration. These seem to be the only similarity between the two of them, their continent and their age. Other than they are entirely different in every aspect.At the outset, both women come from contrasting classes of the society, Dona Vera from the middle Class and Rossant’s mother from the upper strata of the society. Dona Vera flees Austria as a result of her connections with the Nazis whereas the other lady has been forced to move to Egypt because of her husband’s sickness. Dona Vera is a self made woman but Rossant’s mother is privileged to live luxurious life because of her status in the society.Therefore the two women actually act as a foil to each other rather than being similar in any other way except the period of time in history and the dislike of the respective protagonists of the two books, Rossant and Eric. Instead of calling them tyrants who are inconsiderate to the people around them or self centered women, we can simply say that they have success fully survived the perils and troubles in their own varied but familiar way.They do not know any other way. Interestingly, Dona Vera’s contrast is Betty Jennings, and French lady’s contrast is her own daughter, Colette Rossants.ReferencesColette Rossants Apricots on the Nile Anita Desai The Zigzag Way

Give a detailed analysis of the film The Sandman Essay

The theme that appears to be the most prominent is that of childhood fears. The director has exhibited this by using an abundant amount of creative and interesting camera techniques. The techniques cause us, as an audience, to become captivated in the short film’s horror. As the film begins, the mis en scene is very welcoming – a mother and her son in their residence, doing natural and everyday things. Whilst the boy is playing, his mother is sewing in a rocking chair. This leads the audience into a false sense of security, making them think that everything is perfectly fine when – in actual fact – it is the total opposite. The director does this to add to the effect of eeriness and mystery that was created in the opening scene before the title – which was a mysterious place that seemed out of this world, we get the sense that this was the case by the camera zooming down giving the sense that Earth is below. The young infant appears and acts relaxed but only before the clock chimes. After the clock chimes the boy seems to be anxious and worried of what is about to happen. To ad to the effect of suspense the director cuts from the boy, to the mother and then to the clock. This gives the audience the impression that the time signifies an important part of the day; causing the mother to stop what she and tend to her son. It is as the mother gets up that we see the insecurities of the young boy being revealed. When the mother removes the drum from around the boy’s neck and takes away his instrument sticks, we see the boy become both upset and nervous. The director has done this, I feel, to add to the child’s insecurities – making the boy feel like he is on his own. The director also conveys the child’s insecurities by using a long shot – showing the boy’s whole posture. By doing this, the director has created a sense of vulnerability. The boy also seems fairly insecure; not only within himself but also with his surrounding. The director puts this across by moving the boy’s eyes – making him look around as if he is searching for something. As the boy is looking around his mother eventually ushers her offspring to an oak door – that seems large and intimidating. The mother hands her son a miniature candle, which I believe to be a significant sign that the boy is inferior to his surroundings. To show how the boy is feeling, close-ups have been used and these show the boy’s expressions and movements. The director has done this to build up more tension and drama, giving the audience the impression that there is a lot more to come. When the little boy looks out of the large, oak door we see one of a young child’s worst fears†¦ darkness. To add an effect of urgency the director uses a montage, cutting from the boy, to the mother, to the door. Just by using this simple cutting technique the director had formed a message in the audience’s mind – what is so threatening behind the door. By doing this the impact on the audience is quite uncomfortable – making them fear for the young child. The mother comforts her son, but in a way which leads the audience to think and feel that the mother is reluctant to do so – this can therefore create further insecurities. The director has done this so, it keeps the audience still enticed within the film, and also gives the sense of anguish which the boy is feeling. The mother then forces the young child out of the door and shuts it behind him. This makes the boy seem even more vulnerable and petrified. The director conveys this by using camera techniques such as zooming and high angle shots. The camera zooms out to reveal a flight of long and gloomy stairs; ad the high vulnerability and, also, to make the audience think that the young child is diminutive and innocent compared to his surroundings. From just this short scene we can tell that, although they have a relationship, the mother and the son do not have a strong bond – which is not what should be seen from a parent and their child’s relationship. The director has also used point of view shots to show the son’s weary expressions – which are cautious and preparing for something unexpected to occur. As the boy reaches the top of the stairs the director uses zooming out to give the impression of fear and also giving the sense of tension and build up within the film. The director has also used close-ups of the boy’s face – this gives the effect that the child is terrified by the look of the hallway and stairs. When the boy enters his room the director has used a high angler shot – looking down on the boy, showing him at his most reliable stage. The audience can feel the horror through sound effects, which add both drama and tension. The direct does this to create a great deal of suspense and drama. As soon as this technique is over we see the young boy run into his room. The director uses another high angle shot to make the boy seem again vulnerable and unsafe; by using this technique the director has caused the audience to believe that the boy is not alone.

The Student Athlete Association and Subsidized Payment of...

Position Statement It is the position of the SAA that all college student athletes begin and remain amateur athletes while attending college. Payment for college athletes should be scholarships that can include tuition, books, dorm accommodations, meal on campus or while traveling. Anything above this should be considered â€Å"subsidized† and is considered in violation of the SAA’s governing body. Introduction The SAA (Student Athletic Association) is an organization that was developed to protect and keep all college athletes in an amateur status. The SAA’s job is to make sure student athletes are not being taken advantage of and are remaining true to the student first mission set forth by the SAA â€Å"College studies should not undertake for†¦show more content†¦Television was now involved and issues with recruiting and financial aid where taking on a life of their own. It seemed that the SAA needed a full time staff just to deal with the complexity of these problems. In 1952 the SAA was created as we know it today to deal with these complex issues. Women’s Athletics were introduced in 1980, when Divisions II and III established 10 championships for 1981-82. â€Å"A year later, the historic 75th Convention adopted an extensive governance plan to include women’s athletics programs, services and representation.† (Crowley, 2006) Discussion What has happened to the idea of attending college for the sake of an education and playing a sport that is loved by the athlete to help offset the cost of a college education? That simple thought seems to be lost as of late as college sports have become a stepping stone for anyone wanting to play a professional sport. The current dilemma in college athletics is weather to pay, especially football and basketball athletes extra money while attending college. There has been much discussion and rational on the subject over the last few years. According to James H. Humphrey, â€Å"Stress in College Athletics† there are 5 causes of stress among college athletes. 1. Academic Problems, 2.Athletic demands, 3. Time 4. Relationships with others, 5. Finances (Humphrey, 2000). This is one ofShow MoreRelatedStudent Athletes : Is A Scholarship Enough?1638 Words   |  7 PagesStudent-Athletes: Is a Scholarship Enough? Have you noticed that when you turn on your television during the fall on Saturday afternoon that there is a college football game on about 15 different channels? The popularity of college sports, especially football and basketball, have skyrocketed. During the last decade, college athletics have seen a tremendous increase in revenues from licensing and television revenue. 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