Prime TV, New Zealand Strategies for Customer Attention

Prime TV, New Zealand Strategies for Customer Attention introduction to media studies PART 1 Introduction Prime TV is one of the oldest news channels in New Zealand that has managed to gain a large customer share in the market. A lot of people get information and entertainment from this channels and the most important fact is that it has become so popular that today it is the â€Å"word of mouth† in the whole world. The following paper explains the strategies used by Prime to grab and retain customer attention. Question 1: The introductory title, music, graphics and images of the news are all designed in such a way that they tend to grasp the attention of the users. A strategy used by Prime to do this is to portray real pictures or real life experiences of people. This means that Prime is always interested in hearing from people what they saw or what they felt about a particular instance and then portraying the same thing to other users. Similarly, with regards to the graphics and visionary effects created by Prime, it is clearly visible that they are distinctive and attracting so that they can convince people to watch them. This holds true for all sorts of dramas, news, reality shows and other sport related programs. The example shows the use of distinctive graphics, catchy colors and striking illustration to grab viewer’s attention. Question 2: The number, appearance and style of the presenters are also designed in a unique way. Apart from the graphical and visual effects of news, Prime has also focused on the efficient way in which the presenters deliver those news to the users. The style, appearance and number of the presenters portraying the news have been designed in such a way that could give more authenticity, credibility and reliability to the news. This makes Prime more prominent than other similar channels in the same capacity. The major presenters are Eric Young, Alistair Wilkinson and Charlotte Bellis. All of them are from highly professional journalism backgrounds and then expression, their style of speaking, their postures, their gestures and their tone are all good enough to convince people to watch the news. Thus, it can be said that the strength of Prime is multidimensional. On the one hand, the news are designed in a perfect way to capture attention and on the other hand, the presenters have an excellent tone and expression. Both of these factors collectively add to the success of Prime and maintain its strong position among other competitor TV channels. Question 3: The language, vocabulary and general discourse used to describe various news events is highly distinguishable and unique. The headlines of the news are written in such a way that they grab reader’s attention instead of describing a general abstract which is already known to the public. This can be illustrated by using an example of news from TV3: â€Å"Silent Leadership channel coming up† This news creates some sort of curiosity and suspense among the readers and convinces them to click on and read the actual news. In the original description, TV 3 has used highly professional vocabulary and expression to portray what is expected to be the future of leadership. For example: the author of the news says that the aim is to change the present attitudes towards those people who are hearing impaired. After describing why it needs to be done, the news promoted a general discourse in such a way that by the end of this news description, the reader is convinced to change his mind towards charity. This means that the TV 3 or Prime news are designed in such a way that they become different and catchy in the beginning and descriptive and convincing in the end. Question 4: Sometimes, the viewers agree to the assumptions made by the news programs and thus, it can be said that these news programs are quite convincing for the people. An important factor that is used to convince people is appeals. There can be appeals to logic, appeals to character, and appeals to reasoning, emotions and so on and so forth. The examples of Prime show that in news related to sports and entertainment, usually the appeal to characters is used. This is done by giving description about some famous sportsman, some celebrity and so on. In the example related to leadership described in the above question, emotional appeal has been used by the news makers. The news describes that hearing loss is becoming quite common in New Zealand particularly in workplaces. The description of news tells about preventive measures to control this hearing loss by describing what would happen if precautionary measures are not taken. Thus, we can say that hearing is important for every person and hearing loss is a big disease and problem. Therefore; this news has targeted at people through using an emotional appeal which means that Prime and TV 3 are using appeals as a strong tool to convince people in certain direction. Thus, the above analysis indicates how Prime has maintained its strong position by gaining attention from a large number of customers in the market. Part 2 Campbell live is a New Zealand current affairs TV program which involves series of 30 minutes each. These short news programs are shown at 7p.m from Monday to Friday and their host is John Campbell. These documentaries follow a typical pattern or sequence of stories and discussions that are shown to the people. The prominent feature is that the host as well as other presenters make use of their efficient personal style and tone to make this show a great success. Some of the major presenters are Auckland, Jendy Harper, Dan Parker, Rebecca Wright and so on. Firstly, the topics selected for this show are different and attractive for the customers. After this, these topics are discussed and explored in such a way that they could provide maximum information and critical analysis to the people. The host himself adds to the credibility of the show. His style, tone and expression are such that he grabs attention of his viewers through discussion. His basic quality is that he promotes a healthy discussion and discourse among the competitors involved. Interaction is the best way to encourage discussion among the people. Thus, it can be said that by promoting interaction, John Campbell has made his program very popular and attractive for his viewers. Another important aspect is the structure of 30 minute program. From beginning to end, the whole program is designed in such a way that there exists a proper flow of information in the discussion. This structure is efficient in a single program as well as in the whole series from Monday to Friday 7 p.m. The Campbell Live consists of national as well international news. From a diverse range of topics for example: recorded stories, interviews, news material, events and happenings, current affairs and so on. Thus, it can be said that all of these factors collectively contribute towards the success of the program. This impact can be proved by exploring the following example: What does the future hold for legal highs? This show was displayed on the Campbell series of 28th April, 2014 which explains the impact of synthetic cannabis on the lives of people. This case study shows that the host as well as the presenters focused on communities and people throughout the country. The discussion showed that Campbell had travelled across the country to illustrate the examples he described in his show. The other presenters also gave their viewpoints on the subject in a proper sequence. Thus, it can be said that the narrative of this cases study was structured in a highly interactional way. This was not a one sided story rather an effort had been made to describe both sides of the story. It explains the impact on community as well as their reaction. Conclusion Thus, the above mentioned analysis indicates that Prime TV and News 3 have been highly focused in terms of their structure, style and portrayal of news. The use of strategies have been deployed according to the need and type of the news being described. Moreover, by using the case study example from Campbell Live, the paper also showed the role of presenters in the delivery of these news programs. Hence, it can be concluded that the way news is structured can play an important part in shaping the opinions and views of the people and society at large.

The Zigzag Way portrays the character

Colette Rossants memoir, Apricots on the Nile, portrays the authors mother in a negative light, as a selfish woman concerned only about her own needs. Anita Desai’s novel, The Zigzag Way, portrays the character of Dona Vera in a similar way, as a selfish older woman who is full of herself and does not treat her servants or assistants with much consideration.Analyze the ways both of these texts, one fiction and one an autobiography, portray European women who came of age right before the second world war as self-centered tyrants. Which women serve as contrasts to the mother and Dona Vera in each narrative? I just need a good intro paragraph for this topic. Can you underline the thesis statement? Also, I do not need any other references, other than the 2 books: Apricots on the Nile, and The Zigzag Way.Colette Rossant’s French mother in her autobiography and Dona Vera in Zig Zag way of Anita Desai’s fiction are of European by origin and belong to the World War II ge neration. These seem to be the only similarity between the two of them, their continent and their age. Other than they are entirely different in every aspect.At the outset, both women come from contrasting classes of the society, Dona Vera from the middle Class and Rossant’s mother from the upper strata of the society. Dona Vera flees Austria as a result of her connections with the Nazis whereas the other lady has been forced to move to Egypt because of her husband’s sickness. Dona Vera is a self made woman but Rossant’s mother is privileged to live luxurious life because of her status in the society.Therefore the two women actually act as a foil to each other rather than being similar in any other way except the period of time in history and the dislike of the respective protagonists of the two books, Rossant and Eric. Instead of calling them tyrants who are inconsiderate to the people around them or self centered women, we can simply say that they have success fully survived the perils and troubles in their own varied but familiar way.They do not know any other way. Interestingly, Dona Vera’s contrast is Betty Jennings, and French lady’s contrast is her own daughter, Colette Rossants.ReferencesColette Rossants Apricots on the Nile Anita Desai The Zigzag Way

Give a detailed analysis of the film The Sandman Essay

The theme that appears to be the most prominent is that of childhood fears. The director has exhibited this by using an abundant amount of creative and interesting camera techniques. The techniques cause us, as an audience, to become captivated in the short film’s horror. As the film begins, the mis en scene is very welcoming – a mother and her son in their residence, doing natural and everyday things. Whilst the boy is playing, his mother is sewing in a rocking chair. This leads the audience into a false sense of security, making them think that everything is perfectly fine when – in actual fact – it is the total opposite. The director does this to add to the effect of eeriness and mystery that was created in the opening scene before the title – which was a mysterious place that seemed out of this world, we get the sense that this was the case by the camera zooming down giving the sense that Earth is below. The young infant appears and acts relaxed but only before the clock chimes. After the clock chimes the boy seems to be anxious and worried of what is about to happen. To ad to the effect of suspense the director cuts from the boy, to the mother and then to the clock. This gives the audience the impression that the time signifies an important part of the day; causing the mother to stop what she and tend to her son. It is as the mother gets up that we see the insecurities of the young boy being revealed. When the mother removes the drum from around the boy’s neck and takes away his instrument sticks, we see the boy become both upset and nervous. The director has done this, I feel, to add to the child’s insecurities – making the boy feel like he is on his own. The director also conveys the child’s insecurities by using a long shot – showing the boy’s whole posture. By doing this, the director has created a sense of vulnerability. The boy also seems fairly insecure; not only within himself but also with his surrounding. The director puts this across by moving the boy’s eyes – making him look around as if he is searching for something. As the boy is looking around his mother eventually ushers her offspring to an oak door – that seems large and intimidating. The mother hands her son a miniature candle, which I believe to be a significant sign that the boy is inferior to his surroundings. To show how the boy is feeling, close-ups have been used and these show the boy’s expressions and movements. The director has done this to build up more tension and drama, giving the audience the impression that there is a lot more to come. When the little boy looks out of the large, oak door we see one of a young child’s worst fears†¦ darkness. To add an effect of urgency the director uses a montage, cutting from the boy, to the mother, to the door. Just by using this simple cutting technique the director had formed a message in the audience’s mind – what is so threatening behind the door. By doing this the impact on the audience is quite uncomfortable – making them fear for the young child. The mother comforts her son, but in a way which leads the audience to think and feel that the mother is reluctant to do so – this can therefore create further insecurities. The director has done this so, it keeps the audience still enticed within the film, and also gives the sense of anguish which the boy is feeling. The mother then forces the young child out of the door and shuts it behind him. This makes the boy seem even more vulnerable and petrified. The director conveys this by using camera techniques such as zooming and high angle shots. The camera zooms out to reveal a flight of long and gloomy stairs; ad the high vulnerability and, also, to make the audience think that the young child is diminutive and innocent compared to his surroundings. From just this short scene we can tell that, although they have a relationship, the mother and the son do not have a strong bond – which is not what should be seen from a parent and their child’s relationship. The director has also used point of view shots to show the son’s weary expressions – which are cautious and preparing for something unexpected to occur. As the boy reaches the top of the stairs the director uses zooming out to give the impression of fear and also giving the sense of tension and build up within the film. The director has also used close-ups of the boy’s face – this gives the effect that the child is terrified by the look of the hallway and stairs. When the boy enters his room the director has used a high angler shot – looking down on the boy, showing him at his most reliable stage. The audience can feel the horror through sound effects, which add both drama and tension. The direct does this to create a great deal of suspense and drama. As soon as this technique is over we see the young boy run into his room. The director uses another high angle shot to make the boy seem again vulnerable and unsafe; by using this technique the director has caused the audience to believe that the boy is not alone.

The Student Athlete Association and Subsidized Payment of...

Position Statement It is the position of the SAA that all college student athletes begin and remain amateur athletes while attending college. Payment for college athletes should be scholarships that can include tuition, books, dorm accommodations, meal on campus or while traveling. Anything above this should be considered â€Å"subsidized† and is considered in violation of the SAA’s governing body. Introduction The SAA (Student Athletic Association) is an organization that was developed to protect and keep all college athletes in an amateur status. The SAA’s job is to make sure student athletes are not being taken advantage of and are remaining true to the student first mission set forth by the SAA â€Å"College studies should not undertake for†¦show more content†¦Television was now involved and issues with recruiting and financial aid where taking on a life of their own. It seemed that the SAA needed a full time staff just to deal with the complexity of these problems. In 1952 the SAA was created as we know it today to deal with these complex issues. Women’s Athletics were introduced in 1980, when Divisions II and III established 10 championships for 1981-82. â€Å"A year later, the historic 75th Convention adopted an extensive governance plan to include women’s athletics programs, services and representation.† (Crowley, 2006) Discussion What has happened to the idea of attending college for the sake of an education and playing a sport that is loved by the athlete to help offset the cost of a college education? That simple thought seems to be lost as of late as college sports have become a stepping stone for anyone wanting to play a professional sport. The current dilemma in college athletics is weather to pay, especially football and basketball athletes extra money while attending college. There has been much discussion and rational on the subject over the last few years. According to James H. Humphrey, â€Å"Stress in College Athletics† there are 5 causes of stress among college athletes. 1. Academic Problems, 2.Athletic demands, 3. Time 4. Relationships with others, 5. Finances (Humphrey, 2000). This is one ofShow MoreRelatedStudent Athletes : Is A Scholarship Enough?1638 Words   |  7 PagesStudent-Athletes: Is a Scholarship Enough? Have you noticed that when you turn on your television during the fall on Saturday afternoon that there is a college football game on about 15 different channels? The popularity of college sports, especially football and basketball, have skyrocketed. During the last decade, college athletics have seen a tremendous increase in revenues from licensing and television revenue. 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Essay on The Major Dimensions of Social Stratification

The Major Dimensions of Social Stratification For one to attempt the question, â€Å"what are the major dimensions of social stratification?† , one must first define the term social stratification. Social stratification is often used interchangeably with social inequality and one must distinguish between the two terms. Social inequality refers to the existence of socially created inequalities. Social stratification is a form of social inequality, however, social inequality does not inevitably lead to social stratification. It is define as the presence of distinct social groups which are ranked one above the other in terms of factors such a prestige and wealth. These factors are called valued resources.†¦show more content†¦This would distinguish them from members of other strata. These levels or strata are ranked hierarchical order in terms of superiority and inferiority. Persons or groups in a higher ranked stratum have greater access to valued resources such as power, prestige, wealth, and privilege than the persons at the bottom or in the lower ranked stratum. Therefore it can be said that those at the top are considered to be superior to those at the bottom. One can note that in most systems of stratification, the group occupying the higher stratum tent to have a smaller population that those at the bottom. The lower the stratum, the more population increases. Hence an illustration of a system of stratification can be represented by a pyramid or a triangle. The Indian caste system can be used as an example of a system of stratification. This system consist of five levels or castes namely the Brahmins ( priest at the highest caste), the Kshatriyas (rulers and warriors), the Vaisyas (merchants and traders), the Sundras (cultivators and menials), and the Outcaste (labour force). This system is one in which power and prestige rest in the hands of the upper caste whereas the lower caste perform the menial, dirty job such a s street sweeping and disposing of dead animals. Each caste is further subdivided into jatis and are ranked as well within a particular locality. This system isShow MoreRelatedSocial Stratification Has Good Consequences For Society1061 Words   |  5 Pagesthesis states that social stratification has good consequences for society. They argue societies may have different occupations or tasks that these jobs differ in their importance to society. They believed this encourages people to work harder and be more efficient i n their jobs, ultimately benefiting society. 2.  List and define three different systems of stratification in society. The three different systems of social stratification in society are slavery, castes, and social classes. SlaveryRead More What is wrong about Donald Blacks theory of law? 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The discussion includes their arguments concerning how stratification in society influences income inequality and distinguishes their predictions about its trends. According to Marx’s theory, social stratification is created by unequal property

Why Everybody Is Talking About Weather Essay Topics...The Simple Truth Revealed

Why Everybody Is Talking About Weather Essay Topics...The Simple Truth Revealed New Step by Step Roadmap for Weather Essay Topics Folks discuss the weather on the telephone and in person. Other individuals think that a woman's role needs to be limited to taking care of the home and kids. Women must locate another means of creating a living. Some individuals think women ought to be given equal opportunities to work and excel in their careers. British individuals discuss the weather all the time since it changes all of the time. Nowadays TV is now a crucial part of life. The New Angle On Weather Essay Topics Just Released It is crucial to pick a great topic as a way to compose a good paper. You don't need to find super technical with legal argumentative essays, but make sure to do your homework on what the recent laws about your favorite topic actually say. If you want to produce the excellent essay on microeconomics topics all on your own, the very first place you should s earch is the internet. You need to think about that essays on weather or another subject will portray your understanding of the subject and the capacity to systematize it. A student is made to dig in deeper into the information, and here, they've got a chance to grasp the concepts that they've learned and be in a position to apply them to a topic that's realistic. It is the issue of selecting the proper expository essay topics in the event the student has a right. Examine the benefits and disadvantages 55. International climate change isn't just brought on by humans. Moreover, in many areas of the planet, deforestation has meant that wood the most commonly used solid fuel is situated further away from the places where folks live. Water pollution is going to be the world's biggest problem within the next decades. Availability and purity of plain water. Some developing countries invite large multinational businesses to open offices and factories so as to aid their economy. Nevertheless, in the surface of climate change, the capacity of women and men to get these indispensable resources is reduced. ICUMSA is the sole worldwide organisation concerned solely with analytical strategies for the sugar market. It is very important to remember, however, that women aren't only vulnerable to climate change but they're also effective actors or agents of change concerning both mitigation and adaptation. Try to remember your essay isn't a research paper, and therefore do not cover the top with documentation. Like every assignment, a descriptive essay has a certain purpose. The essay questions are broken up into common PTE Essay writing. Researching the topic will permit you to find out more about what fascinates you, and should you pick something you truly like, writing the essay will be more enjoyable. Work is performed under various Subjects each headed by means of a Referee. People today attend college or university for many distinct reasons (by way of example, new experiences, career preparation, or to raise knowledge). Weather Essay Topics Explained Moral argumentative essay topics are a few of the simplest to get carried away with. Below, you will locate a list of pop culture topics of unique categories. Though it's not an exhaustive collection of all of the different kinds of essays, it does include a couple of the most common with different essay topics in each one. You will discover that lots of the topics can be adapted to suit almost any sort of writing assignment. The normal pattern of weather experienced in a certain area on a long duration of time is called the climate. Spring is a great season because it's between winter and summer, temperatures are not that cold and not to hot. Weather is quite changeable and unpredictable. Air temperature plays a significa nt role in how weather and climate counteract. Rain forests should be protected. Wind can play a significant role in the climate of the region. The cold winds blow all of the time. An argumentative paper is part of the persuasion. You also ought to lead them to a specific conclusion or a takeaway line which they'd remember as soon as they finish reading it. It's far simpler to write from an example than to begin your essay from a blank bit of paper. Or, a breakup is the consequence of poor communication. The issue is we speak various languages not only in regard to ethnic groups but regarding the way every individual sees the world.

Analyze The Concept Of Tourism And Tourism Planning - Samples

Question: Discuss about the Analyze The Concept Of Tourism And Tourism Planning. Answer: The industry of tourism is a recent one and has made significant advancements in the recent times. In the recent times, tourism has evolved as one of the major industries of the world and makes a significant contribution towards the economic framework of the various nations (Mowforth Munt, 2015). Therefore, the various nations place special insistence on the development of the tourism industry of their nation as that is likely to contribute a significant amount to the economy of the nation or the country concerned (Murphy, 2013). However, it is often seen that an effective planning is required for the overall growth as well as the development of this particular industry and thus the various nations often take the help of various innovative strategy for the promotion ad the management of their tourism industry (Horner Swarbrooke, 2016). It is significant to note that the concept of planning in the sphere of tourism can be defined as the dynamic process of determining goals, systemat ically selecting alternative courses of actions to achieve those goals, implementing the chosen alternatives, and evaluating the choice to determine if it is successful (Mowforth Munt, 2015). Thus it can be said that planning forms an important part of the entire process of business of the tourism industry and the various nations and business organizations should focus on this particular aspect to bring about an overall growth as well as the development of their tourism industry (Horner Swarbrooke, 2016). This essay will analyze the concept of tourism and tourism planning in the context of the development of the tourism industry at the Clipper Bay. Stakeholders form an important part of any business organization and for that matter in the genre of tourism industry as well. It is significant to note that they are the ones who have invested in the business process of the business organization and take an active interest in the overall growth as well as the development of the business organization concerned (Page Hall, 2014). In addition to the people who have invested in the business process of the business organization the various stakeholders are also the diverse accountants, groups, organization, members, or system that affects or can be affected by an organization's actions (Page Hall, 2014). Thus, it is obvious that the various stakeholders will take an active interest in the business operations as well as the strategies which are formulated and implemented for the operations of the business organization concerned (Eshliki Kaboudi, 2012). The role played by the various stakeholders becomes very significant when the touris m industry is taken into consideration. It is to be noted that as the stakeholders are the ones who have invested in the company and take an active interest in the performance of the company or the business organization concerned therefore it becomes very important for the business organizations to convey the relevant information to them and also to take their approval before the implementation of any particular strategy which is likely to affect the prospects of the business organization in a significant manner (Eshliki Kaboudi, 2012). In the opinion of R. Edward Freeman's articulated in his famous work Strategic Management- A Stakeholder Approach, stakeholders as those groups without whose support the organization would cease to exist. Furthermore, it is significant to note that in the context of tourism planning the stakeholder theory perspective becomes very important. This particular perspective is a very important viewpoint on tourism is the functional approach in which touri sm is observed as a proactive force which, if developed appropriately, seeks to maximize positive returns to a communitys overall growth while minimizing the costs to the environment and culture. A functional approach also suggests that all parties or stakeholders interested in or affected by this business within a particular market or community should collectively manage the tourism system (Page Hall, 2014). In the opinion of many people there are primarily three major benefits of having an effective collaborative relationship with the various stakeholders in the genre of tourism planning, namely, firstly, it reduces the cost incurred by the tourism company which it incurs in the event of a conflict between the business organization concerned and the various stakeholders (Cook, Hsu Marqua, 2014). Secondly, the involvement of the stakeholders in the decision making process helps to legitimize the decision made during the process and thereby save not only the time but also the resources of the company concerned (Cook, Hsu Marqua, 2014). Thirdly, the consultation with the stakeholders also helps the companies in the process of the coordination of policies and related activities (Cook, Hsu Marqua, 2014). These in short are some of the benefits of consulting with the various stakeholders in the genre of tourism planning. Cost-based analysis (CBA) can be defined as the process by means of which business decisions are analyzed. The benefits of a given situation or business-related action are summed, and then the costs associated with taking that action are subtracted (Barney, 2014). It is significant to note that the various business organizations make their decision about the opening of any new branches if their organization or the launch of any new products on the basis of this particular kind of analysis (Barney, 2014). This framework becomes especially important when the tourism industry is taken into consideration. It is often seen that the various business organizations launch new products or services in the market without taking any consideration the cost based analysis and therefore end up incurring a significant amount of loss in the process (Hall, 2012). Therefore, it is very important for the various business organizations to take into consideration this particular framework. This particular framework becomes especially significant when the tourism sector is taken into consideration. It is often seen that the various business organizations develop their tourism industries in locations where the cost incurred by them for the conduct of the business is much higher than the profit made by them (Hall, 2012). It is significant to note that the area of Clipper Bay is a natural location with only 5000 dwellers and the adjoining area is surrounding. Therefore, if tourism is developed at that particular area the business organization will develop to construct hotel and other infrastructure at the area at the location which is likely to take a significant amount of capital. However, since the location of the area is near the beach and surrounded by the forest so it is likely to appeal to many tourists who want to get away from the busy life of the cities and also the bustle associated with it. Thus, it can be said that on the basis of this particular framework it will be fairly profitable to develop the Clipper Bay into a tourist location. The tourism industry is used by the various nations of the world for the purpose of the revitalization of the economy (Lacher et al., 2013). It is to be noted that the industry is one which requires a minimum amount of investment and therefore the capital gain of the industry is very high (Lacher et al., 2013). Therefore, this process can be used by the area of Clipper Bay to revitalize its dwindling economy. It is to be noted that the area of Clipper Bay depends solely on the fishing industry for its economy. Moreover, the area is not very arable and thus the natives have not much inroads into the sector of agriculture. Furthermore, as the area is surrounded by forest and the natives have not yet leaned to make significant use of the forest resources. Therefore, the area can significantly gain from the development of the tourism. It is often seen that tourism is used by the various countries and locations in particular for the process of revitalization of their economies so that the Clipper Bay can also use the same concept for the process of economic growth as well as development. The more number of tourists comes to this particular location the more economic resources the area will be gaining and the more will be the development of this particular location (Briassoulis Van Der Straaten, 2013). In addition to that, the development of the tourism industry in the area is also likely to open up new avenues of business opportunities in the area the yacht business, hotel industry, food industry, travel industry and various others (Briassoulis Van Der Straaten, 2013). Furthermore, these industries will also provide considerable job prospects to the natives of this particular area who had to depend on the process of fishing for their livelihood (Cooper, 2013). The development of the tourism industry in the area is also likely to lead to the development of roads and other infrastructures in the area which will contribute in a significant manner to the economic deve lopment of the area (Cooper, 2013). Clipper Bay is a fairly underdeveloped area with only two road- a narrow road and the other one a two way coastal road. In addition to that, much of the area is surrounded by the forest and no significant hotels or other attractions apart from the natural ones. However, the area is a flat one and very suitable for the construction of the hotels, restaurants and other attractions which form the core of the tourism industry. Furthermore, much of the area is infertile and therefore, the various business organizations can select the location for the construction of the hotel and other infrastructural requirements as per their preference of location. It is significant to note that infrastructure forms an important part of the tourism industry and the more developed a particular area is in terms of the infrastructure the more changes it have for attracting the various tourists (Holden, 2016). Therefore, the development of tourism is one of the basic needs for the effective development of t he tourism industry in the area of Clipper Bay. Therefore, for the effective growth as well as the development of the tourism industry the tourism industry needs to construct hotels, restaurants and others as they play a significant role in attracting the various tourists (Holden, 2016). It is often seen that the various tourists like to go to a place which boasts of proper infrastructure and thus the area of Clipper Bay will have to develop proper infrastructure to attract the various tourists. The backbone of the economy of Clipper Bay is its fishing industry and apart from that there are no other significant industries in the area. Agriculture is not much in practice in the area of Clipper Bay as much of the land of the area is infertile. In addition to that, the natives of the place do not take much help of the natural resources offered by the forest. Thus it would be fair to say that the development of the tourism industry at the Clipper Bay is likely to add a significant value to the dwindling economy of the area. In addition to that, the development of the tourism industry is likely to create new job prospects for the natives of the place who had to rely solely on fishing. In addition to that, the process of the development of the tourism industry entails with it the process of the infrastructural development which will again boost the economy of the area in a significant manner (Veal, 2017). Furthermore, with the development of the tourism industry and the yacht indu stry will also develop the fishing industry of the area on which the natives depend for their livelihood (Veal, 2017). The social climate of the Clipper Bay is a very congenial one and is likely to benefit from the development of tourism. It is significant to note that the people in this particular area having been living for generations and do not take the help of the latest innovations and technology. Fishing forms the core of their livelihood and the women folks prepare the meal for the family members. The area is also known for its exotic sea food and every year before the start of the fishing season the natives organize a festival to please the Gods. Therefore, the development of the tourism industry is likely to affect the social climate of the area in a significant manner. The festival celebrated by the natives can become one of the chief attractions for the tourists coming from the different parts of the world (Smith, 2012). In addition to that, the fishing industry can also gain significantly from the incorporation of the tourism and its related aspects. The area can gain significantly from the association with the other cultures and social trends which the tourists are likely to bring with them to the area (Smith, 2012). Thus it would be fair to say that the area will gain significantly from the influx of the various other social and cultural trends. The Clipper Bay is located adjacent to the beach on the one side and on the other side there is a forest. The bay is located at the foot of a series of hills and thus it can be said that it boasts of an exotic location. Furthermore, the presence of the limestone caves in the nearby region also adds to the natural beauty of the bay. The area where the bay is located is a flat one and very congenial for growth and infrastructural development. Thus, it can be said that if tourism is developed at the location then a bit of the natural beauty of the region will be sacrificed however the disadvantage will be compensated by the benefits which the development of the tourism industry is likely to provide to the natives of the place. Furthermore, it can be said that the development of the tourism industry in the region will help in the effective utilization of the resources of the forest which the natives have not been able to use effectively since their settlement in this particular region (L ew, 2014). Thus, it can be said that the development of the tourism industry in this particular region is likely to add to the environment of the location in a significant manner. To conclude, it becomes evident from the above discussion that tourism although is it is one of the recently started sectors but is one of the fastest developing industries in the world. The tourism industry is often used by the various nations of the world for the process of the revitalization of their dwindling economies. Furthermore, the development of the tourism industry in a particular sector also makes a significant contribution towards the social as well as the cultural landscape of the area because of the influx of the various other cultures. Thus, the tourism industry is used by the various nations of the world not only to bring about the economic revitalization of the area but also to bring about an overall growth as well as development of the place. Therefore, the Clipper Bay can also utilize this particular industry to bring about an overall growth as well as the development of their region. References Barney, J. B. (2014).Gaining and sustaining competitive advantage. Pearson higher ed. Briassoulis, H., Van Der Straaten, J. (Eds.). (2013).Tourism and the environment: regional, economic, cultural and policy issues(Vol. 6). Springer Science Business Media. 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